Emilia’s Supercar Valley

Are you a fan of one of Italy’s most prestigious and expensive exports, the supercar? If so, then a visit to the region of Emilia Romagna is an absolute must, as this is where you will find the terra dei motori, or in English, the ‘motor valley’. This supercar production district has lots of different museums, showrooms and factories to visit, and anyone with even a slight interest in fast, powerful motor vehicles will be in their element here!

The big Italian names which have their home here in the motor valley are Maserati, Ferrari, Lamborghini and Pagani. In the areas of Modena, Maranello and Sant’Agata Bolognese you will find all manner of places to check out your favourite fast cars.

One of the most visited museums is the Museo Ferrari, located in Maranello. Here you’ll be able to see a fantastic collection, including F1 cars and prototypes. You can have an expert private guide lead you around, and even thought it costs a bit extra, it’s definitely worth it. There’s a bus tour of the Fiorano race track available too. Over in Modena there’s also the Casa Enzo Ferrari; a fairly recently opened 6000 metres squared museum which tells the story of Ferrari and also has an fascinating collection of cars. There are interesting documentary films to watch on big screens as well as photos, other temporary exhibits and an F1 simulator. The building itself is also impressive , with the design gallery exterior being a bright Ferrari yellow.

If Lamborghini is more your thing, then why not visit the Lamborghini Museum and Factory in Sant’Agata Bolognese. Check out a wonderful collection of supercars in the museum’s beautiful showroom. Opened in 2001, this collection of vintage and newer models receives visitors from all over the world, and also offers visits to the factory assembly line. Guided tours cost extra but are the best way to learn about the gorgeous Lamborghini.

Over near Ferrara, you’ll find the Ferruccio Lamborghini Museum, run by Fabio Lamborghini. This exclusive museum tells you not only about the history of the cars, but also offers a wonderful insight into the Lamborghini family. Admittance to this stylish space is only available on request.

In Modena you’ll also find the Museo Panini which hold a fine collection of Maserati cars owned by Umberto Panini. There are a variety of models to see, including some of the older cars from the 1930 and 1950s, as well as other unique and rare models. Visits to this fine collection are available on request.
San Cesario sul Panaro is home to the smaller but just as fascinating Pagani showroom and factory. There may not be many cars on show, but they are worth several million euros!

So why not add a bit of supercar action to your holiday, and visit some of these fascinating and famous supercar locations?

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